Project Description



CARMA is a target group oriented cycling communication project, which focuses on better cooperation with selected target groups and on the integration between communication and infrastructure initiatives on cycling. The aim of CARMA is to develop new methods for cost-efficient marketing of cycling, which lead to increased cycling. The findings of the project are of particular importance for new member states where cycling infrastructure today is not developed to a sufficient extent and many of the resources are naturally focused on building infrastructure.
For more information visit the project website.
*Co-funded by the European Commission – EACI

  • Achieve considerable energy savings in the cities, estimated to total 23.878 GWh/year.
  • Reduce CO2 emissions of 9.409 tonnes/year
  • Increase modal share of cycling in Budapest from 1,5 % to 5%, Eindhoven from 35% to 39%, Göteborg from 12% to 16%, Kensington & Chelsea from 5% to 10%, Parma from 19% to 30%, and Riga from 3% to 5%.
  • Help European cities to find ways to reach target groups willing to change behavior

  • Assess the project impact, carry out the evaluation process, and elaborate findings drawn from peer-to-peer workshops in which European experts share good cycling practice.

  • City of Göteborg
  • Hungarian Cyclists’ Club
  • ClickUtility
  • Gemeente Eindhoven
  • Royal Borough Kensington & Chelsea
  • Riga City Council Traffic Department
  • Infomobility
  • ISIS