ISIS KNOWLEDGE MANAGEMENT PRODUCTS
Where
are the data we missed as we looked at surveys?
Where is the information we missed as we looked at data?
Where is the knowledge we missed as we looked at information?
Where is the wisdom we missed as we looked at knowledge?
This
document is a primer to ISIS skills and tools in the
fields of data collection, information and knowledge
processing.. In its present form it may be considered
as a tentative syllabus for a number of seminars. These
are intended to make explicit and understandable the
corpus of knowledge acquired and to a large extent built
by ISIS. The material presented here is targeted at
experts in allied fields with the scope in mind of defining
and formulating possible co-operations in order to offer
end customers a set of well proven approaches, tools
and procedures to solve systemic problems.
Data
collection and quality assessment; Data
processing; Modelling proper; Building
Scenarios:an Alternative to Modelling; Decision
Support Systems; Wide Range Cultural
Prescriptions - Reengineering a Positive Growth of the
Web
1.
Data collection and quality assessment
Current statistics (public, private, corporate) derive
their data from official and private sources, research
projects, EC surveys, international organisations and
use methodologies which on occasion are not transparent.
Validations, when attempted, often follow divergent,
ill defined rules. Consequently shortcomings in data
sets are frequent. This is true even when sources are
reputable international outfits (e.g.: EITO, European
Information Technology Observatory; EUROSTAT; OECD)
ISIS has developed procedures aimed at comparing and
cross-footing data from different sources as well as
mathematical tools apt to detect lack of quality and
consistence in time series. This analysis can be attempted,
e.g., by fitting Volterra Lotka equations to data (see
Section 3.3 below)
When
measured data are lacking, sometimes the attempt is
made to derive information from interviews administered
to a representative sample of a given population. Again
pitfalls are frequent. ISIS statisticians have developed
methods to assess reliability of samples and of the
survey structure.
Once reliable, consistent data sets have been defined,
indicators can be built to highlight cross impacts with
other variables. Care has to be taken to avoid any attempt
to use said indicators instead of missing data. There
are no shortcuts to the problem of reconstructing a
usable set of hard data, while original observations
or measurements have been lost or, worse, generated
in inconsistent meaningless ways
2.
Data processing
ISIS has developed an original software tool - STATISTICA
Cube - for data processing, interrogation and statistical
analysis, purposely designed for reporting activities
of organisations, public and private companies, statistical
offices (local, national or international institutions).
It allows to build up indicators and stratify data according
to classifications of data which users can easily define
by themselves and which are the most relevant for the
problems and issue at hands. It includes user friendly
functions to analyse uni-variate and multi-variate structure
of data frequency, identify and isolate outliers, produce
output charts and statistical tables with the most common
statistical parameters, as well as, in the most advanced
and complete version of the tool, to apply some of the
most common techniques of multi-varied statistical analysis
in an easy and practical way.
Thanks to its developing structure inside of Windows
- by providing a wide range of icons and interactive
menus - the software requires neither strong computer
skills nor specific handbooks to be read. Besides, all
of the calculation procedures can be automatically set,
in order to create periodical reports (monthly, quarterly,
yearly) without no strain. This automatic procedure
guarantees reliability and quickness of statistical
data output, as - after the generation of the a required
set of procedure - these can be retrieved and applied
on new set of basic data, while it is not necessary
to create time after time new peculiar processing procedures,
which may require technical skills and, whereby, a certain
amount of time for their validation.
The
software allows the user to design and implement on
a standard PC a full statistical reporting system based
on the data stored in the data models. The basic features
are:
1. Handling of basic data included in the data models,
which includes creation and updating from external sources
of data description, qualitative attributes (stratifications)
and quantitative attributes (variables), listing and
printing of single records, modification of single data
values.
2. Stratification of data based on selected variables.
3. Formulation of indicators and standard thresholds
for statistical benchmarking and comparison of data.
Standard thresholds can be simple averages or any other
value of a single indicator, or a multiple set of thresholds
according to a selected stratification of data.
4. Frequency analysis of statistical data, with
the processing of frequency histograms and various statistical
parameters (mean, mode, median, coefficient of variation,
skewness coefficient) for any variable and/or indicator
chosen from those included in the database.
5. Analysis and neutralisation of outliers for
selected variables/indicators.
6. Selection, listing and ranking of data based
on simple or multiple threshold values and the selection
of a variable/indicator for data (increasing or decreasing)
ordering.
7. Processing of statistical tables, which allow
to build double-entry tables with:
- two selected stratifications respectively as rows
and as columns of the table and one variable whose statistical
parameters are computed and shown in each cell of the
table , or
- one selected stratification (as rows or columns, as
it is more convenient for practical printing purposes)
and a set of variables whose parameters are computed
and shown in each cell of the table.
Simple or stratified tables (triple-entry) can be elaborated.
8. Processing of tables of contingency (frequency
tables): these are a standard tool of statistical exploratory
analysis where the subdivisions of two stratifications
are taken respectively to define the rows and the columns
of a table, and the number of entities classified according
to both stratifications are shown in the cells of the
table (cross- or joint-classification). Absolute and
relative numbers of entities (frequencies) in each cell
can be considered. In particular, different types of
frequencies are computed to show the percentages of
entities in each cell on: i) row marginal total; ii)
column marginal total; iii) total number of entities;
iv) the product of the row and column marginal total.
The latter give the so named "specialisation indices",
sometime called independence/association indices or
- when geographical subdivisions are concerned - location
quotients, that measure the relative specialisation
of each entity/location with respect to the attribute
in question (e.g. prevalent economic activities)
Statistical
tables and frequency tables are complemented by quick
options to produce graphs from selected rows and/or
columns of the tables, in order to highlight the most
interesting trends and results. Then, the most interesting
graphs as well as tabular data can be easily transferred
to standard tools as EXCEL for further elaboration and
refining, if needed. The software allows also to transform
into EXCEL files data sets extracted directly from the
database with the selection, listing and ranking option.
The application of the software was specifically required
in the context of several contractual activities of
ISIS for various national and international clients,
including the Italian Ministry of Interior for statistics
of local finance, CISPEL - the Italian Association of
municipal services - for monitoring the quality of key
municipal services such as water delivery, waste collection,
public transport, energy, EUROSTAT for statistics on
external trade, and many others.
3.
Modelling proper
Modelling complex situations is a task which can
be approached with a number of different tools. ISIS
has been using econometric models, extrapolation procedures,
correlation assessments, regression analysis, cluster
analysis - well aware of the limitations of each approach
and of the foresight necessary to avoid unwarranted
conclusions.
3.1
System dynamics
System dynamics models were initially developed in the
Sixties by Prof. Jay W. Forrester of MIT. This modeling
technique aimed at describing and forecasting the long-term
evolution of industrial organizations, urban structures
and even world socio-economic conditions. Various hierarchies
of structure are recognized:
- Closed
boundary around the system
- Feedback loops as the basic elements within the boundary
- cumulative variables (levels) within the feedback
loops influencing:
- Rate (flow) variables, influencing levels and closing
feedback loops
- Goals
- Observed conditions.
The
mutual dependence of variables is described by means
of finite difference equations which are processed in
a computer by software which determines next year's
values based on this year's and on the dependence relationships
suggested by past history. On the basis of recorded
history, values are assigned to time delays and to multipliers
affecting the cause-effect dependence of variables on
each other.
Some variables are exogenous, representing scenario
assumptions. Others are endogenous. The coefficients
of the finite differences equations may be determined
on the basis of theoretical knowledge of the processes.
In many cases said coefficients are chosen empirically
in such a way that produced forecasts are verified by
subsequent system's behavior.
System dynamics models represent a very attractive tool
to make explicit the involved operation of multiple
feedback loops, which humans are hard put do assess
by intuition. ISIS has developed criteria to avoid some
current pitfalls in modelling (avoiding soft variables,
naively accepting certain high-gain feedback loops,
putting excessive reliance on empirical relationships).
Validation of system dynamics models is a critical activity
requiring practical experience and recourse to sophisticated
mathematical tools..
3.2
I/O matrixes
Input-output models (developed by W. Leontief at Harvard)
are schematic quantitative representations of national
economies. They are based on data produced by the System
of National Accounts which record the annual GDP and
all the magnitudes that contribute to form the wealth
of nations - with the same standard United Nations accounting
methodology applied all over the world. The schematic
representations consist in large square matrixes. Both
column and rows headings are some tens (and up to a
few hundred) sectors of activity (agricultural, industrial,
services, commercial) of a national economy. The matrix
elements are transfers of wealth from the sector indicated
in the row to the sector heading the column. The method
is designed to portray in detail the actual inter-industry
relationships of a real economy.
The rationale of the analysis is based on a simple accounting
identity: for each sector or industry the sum of all
outputs (sold to other sectors) must equal the sum of
all inputs (purchased from other sectors), provided
we do not omit any transactions. This is equivalent
to the accounting identity for an individual firm, which
states that total receipts must equal total costs plus
profit. A crucial assumption is introduced to simplify
the relationships between the sectors: all production
processes have fixed technical coefficients.
In any application of the input-output method industries
or sectors must be divided into two groups, one called
the final demand sector, the other the processing sector
or structural matrix. The division is intended to reflect
a distinction between those outside (exogenous) sectors
in which the level of activity is autonomously determined
and those inside (endogenous) sectors in which the level
of activity can be explained by the model. The industries
within the structural matrix are regarded as a set of
processors whose output goes to satisfy the requirements
of the final demand sector.
Input-Output
models can be adapted to analyse:
- specific
sectors of the economy, as for instance the transport
sector, building transport satellite accounts which
offer a greater detail of freight and passenger transport
activities and the wealth generated by them within the
economy, while the other industries and service sectors
are traced at a more aggregate level, summing up several
rows and columns of the standard national Input-Output
accounts. ISIS has studied and proposed the systematic
realization of transport satellite accounts for the
EU member states in the context of UNITE, an European
Research Project currently (year 2002), providing an
unified methodology to account internal and external
(i.e. impacts on environment and health) costs of transport
activities;
- regional and urban economies, including also wider
flows of distribution of wealth from the production
sector back to the people and the various social groups
which earn their income directly through their labor
inputs to the production sector or indirectly via government
taxation and provision of public services and other
benefits to the population. This approach entail to
analyze with more detail the urban/regional economic
base and social impacts, and it usually implies severe
data problems. In fact, it is difficult to gather the
numbers required for an input-output table for a nation
as a whole (national input-output table are usually
make available from statistical office with a time lag
of at least 5 years). It is even more difficult for
smaller regions, since in general the smaller the area,
the less statistical detail is available in published
sources. But new systematic methods of data collection,
quality control and data processing, coupled with the
potentiality of ICT technologies to provide new real
time procedures of data collection, make today more
realistic these kinds of application than ever before.
ISIS, in the context of the European Research Project
ACT-VILL provided a pilot example of Social Accounting
Matrix (an Input-Output model extended to cover distribution
of wealth within society) for the Rome metropolitan area.
3.3
Logistic Substitution Models
Logistic substitution models consider separately each
variable and determine for each the most probable equation
governing the development process. The model is agile,
can be applied rapidly and easily expanded. It applies
Volterra's equations, derived to analyse variations
of biological populations and represented by S shaped
logistic curves. They depict accurately the mutual influences
of species competing for food in the same habitat. These
equations describe accurately also growth and decline
of populations of human products and artefacts. Based
on time series available, the model determines the equation
of the process and computes then future developments.
If we call x the number of units belonging to a population,
the equation is:
dx/dt = k x (N - x)
where
the derivative is made with respect to time t. The solution
is:
x = N/(1 + exp(A t + B))
where
N is the asymptote or final constant measure of the
population.
The ISIS LOGI5000 software used fits an equation to
a time series and measures the standard error of data
with respect to the equation. If the standard error
is more than 1E-02, the process can hardly be described
in this fashion. Volterra equations were used with success
to describe development of a variable to fill an available
ecological niche, but in some cases the fit is not satisfactory
due to the presence of noise in the data.
The software used - and the mathematics on which it
is founded - permit also to give a judgement on the
quality of the data used. Consequently the model provides
also an indication of the credibility of the forecasts
and projections it produces.
4.Building Scenarios: an Alternative to Modelling
When dealing with very large systems there is no rational
procedure to analyze quantitatively what would happen
in any one critical situation out of the many billion
possible ones, which cannot even be listed and which
could not have been foreseen by systems designers at
the time(s) the initial projects were developed. Large
systems tend to proliferate in random fashion, as designers
and decision makers separated in time and space think
up and implement independently portions of the systems,
additions, innovations, retrofittings. In this situation
modeling is all but impossible. The only extant option
is to build scenarios. Here we present guidelines for
building scenarios and list some examples.
4.1
Distinguishability of scenarios
Scenarios analyzed must set out assumptions about the
future that make them recognizable AND interesting.
A scenario is distinctive, if it assumes the insurgence
of a step function: a sudden phenomenon with marked
consequences cascading from a given sector into other
sectors. Cases in point may be: the steep increases
of the price of gold and of crude oil in the early Seventies,
wars, revolutions and so on. The genesis of step functions
may not be very relevant to the outcome, while only
the dramatic end results have to be interpreted and
discussed.
For example, if we describe a situation in which GNP
is halved over a 5 years period, we are presenting a
deep recession scenario (similar to events which took
place in 1929-1933). Discussing the causes and the consequences
of this single event can be quite instructive. Instead
a precise description of a set of assumptions that differ
slightly from previous situations or trends, do not
provide significant new insights.
For example: A nation's scenario in which - 10 years
in the future - GNP has risen 12%, the inflation rate
has risen 30%, unemployment decreased 3%, the M1 Money
Supply increased 8% is hard to distinguish from a scenario
in which the corresponding percentages are: 10% (instead
of 12), 27% (instead of 30), unemployment decreased
2.5 %, M1 money supply increased 10 %. We may deduce from these lists of assumptions detailed
socio-economic consequences, but we will not understand
what big factors may loom in the future of the nation
considered.
4.2
Non gratuitousness
This guideline states that new scenario developments
have to be chosen among those which can be reasonably
expected to take place. They must not be grabbed out
of thin air. We should concentrate our efforts on analyzing
new events which reasonable and learned thinkers consider
as likely and relevant. We should not spend time to
derive the ultimate consequences of a new - ideology
being adopted by large masses of people, as this type
of process would develop only over the long term.
4.3
Incomplete exogenousness
Interesting scenarios admit of a possible individual
(or more often) preventive or remedial action of humans.
So, e.g., we should be well advised to spend time in
analyzing the effects of even major cataclysms, but
not the effect of an irresistible force (like a comet's
impact) - unless we can define areas and possibilities
of human action to exert an influence over the development
of the considered scenario.
4.4
Adequate analysis of main scenario feature(s)
For a scenario to be useful, it needs to be covered
by a text explaining the rationale for the imagined
sequence of events and to specify assumptions made also
concerning cause-effect relationships and explanations
of the main consequences of assumed events. It is not
enough to define it simply by means of a title or a
too brief description.
A full employment scenario should explain what decisions,
interventions, implementations are posited and explain
why these will result in full employment. We should
not accept, instead, any scenario based on wishful thinking,
which, for example, tries to deduct naively what would
be the economic and social consequences of full employment.
An innovative energy strategy scenario could assume,
for example, that cold fusion is feasible, but certainly
not that it would instantly conquer the market. Rather
it should deduce from the feasibility of cold fusion
the steps and processes leading to the acquisition of
a growing market share.
4.5
Pedigree - or similarity to well known processes in
the past
Based on the tenet "Nothing is new under the sun"
we expect new processes of variation to be similar to
past ones. This does not mean that we should look for
strict historic courses and recourses, but rather that
well established, previously successful explanations
should be given more credit than those based on postulated
mechanisms.
A good case in point is represented by energy sources
substitution patterns. These are well known to develop
both in the growth and in the decline phase following
logistic curves with fairly uniform time constants.
The very constancy of these laws characterizes a credible
pedigree of the quantitative analysis in that it has
been successful in a large number of cases over a period
of time of about two centuries.
A more complex analysis is needed when we try to anticipate
wars and revolutions. The only sensible way to do this
involves enrolling the help of those professional historians
who are able to collect the relevant facts and to interpret
them in significant ways (Prof. Carlo Cipolla may be
taken as a role model of this ilk).
Very obviously we have to deal here with debatable issues
and methods. It is easy to utter words of caution against
ideological approaches. We must also remember that one
man's tool of the trade may appear to another man as
an idee fixe and to a third man as sheer folly. This
is a normal situation whenever highly complex and debatable
questions are on the carpet.
4.6
A List of Typical Scenarios
We list here a number of positive and negative scenarios
featuring technological innovations as well as socio-economic
or political occurrences. The list represents only typical
examples, which were chosen, however, among a number
of cases on which ISIS has carried out original work.
4.6.1
Large scale adoption of electric cars
In the automotive sector it is reasonable to forecast
a substitution process leading to a fast development
of electric cars. The precedent of ten US States where
laws have been passed to enforce certain lower thresholds
of zero emission cars by the year 2005, is pointing
that way.
Another important factor that could foster the growth
of electric cars is the probable increasing recourse
to hydroelectric energy. World-wide about 90% of this
source is yet to be exploited, while transmission of
electricity with very high voltage direct current lines
is now feasible over ever increasing long distances
(up to many thousand kilometers).
4.6.2
Large scale diffusion of telematic networks
Society is just beginning to feel the impact of telematic
networks: Local and Wide Area Networks, BBS's, Internet,
WWW. This wave of innovation is impacting work habits,
human relations, management and government rules and
practice. The number of people who telework or telecommute
is increasing fast. The gist activities of advertisers,
consultants, designers, advisors and experts of all
kinds are changing from day to day.
Here, then, it is not so much a question of formulating
a scenario, but of recognising a vast process continuously
gathering momentum. The forecaster should, then, tackle
the more modest job of anticipating events and innovations
which are already spreading, being designed. Government
and societal decision making processes will be deeply
affected in ways difficult to foresee now. Forecasters
should try and participate in the redesign process -
after. having investigated available evidence or surveyed
plans and policies. ISIS has been active in the field
from its inception about one decade ago: at present
ISIS is engaged in a study contract for the European
Commission: SEAMATE on Socio-Economic Impacts of ICT.
4.6.3
Innovative Government industrial policy for new enterprises
To make assumptions on GDP levels is unavoidable. However
a special scenario is needed to depict the consequences
of an innovative governmental industrial policy for
new enterprises. This could take the form of interventions
of the type planned and co-ordinated by the Japanese
MITI (Ministry for Industry and International Trade).
The essential novelty of the scenario would be two-fold.
First: the industrial policy would raise the professional
and cultural level of the workforce and, hence, of the
population at large. Second: the diffusion of technological
innovation would increase the possible tools and prescriptions
available in the overall portfolio of socio-economic
and industrial solutions.
4.6.4
Innovative Government and private education policies
We have to face the harsh reality that education policies
have been seldom formulated. When they were attempted,
this was done in a patchy way with no balance between
the importance of different sectors, nor between the
relevance of subject matters to societal ends.
Of course, blueprints for cultural renewal have to start
with schools - at all levels. In this field total quality
programs have hardly ever been attempted and benchmarking
has not been a standard policy requirement. Consequently
excellence has been achieved in a number of well known
(and famous) cases, but it has not been replicated on
a large scale.
The use of mass media for education has been attempted
in many cases with excellent results. Suffice it to
quote the British Open University, the educational channels
in the US, the public educational TV channel in Japan.
This scenario prescription would call for:
- total quality management introduced in all schools
- founding new excellent institutes for advanced studies
and research
- establish mass media cultural programs (all levels,
all targets)
- redesign careers to include retraining and new professional
life after retirement
- train high level scientists, professionals, experts
and practitioners to communicate and spread their knowledge
directly and through the media
- plan investments in all sectors (economy, industry,
administration) to obtain results through education/knowledge
diffusion rather than through direct short term action
programs
5.
Decision Support Systems
Data collection, data processing, proper modelling
activities, scenario building methods developed at ISIS
all concur in some cases to realise full Decision Support
Systems (DDS) for specific problem areas, developing
original software tools and data bases.
Two examples of DDS's, developed by ISIS and currently
used by European Commission Directorate for Energy and
Transport policies, are a tool to evaluate policies
of rational use of energy in the household, industry,
tertiary and transport sectors (MURE) and another software
tool to assess real costs - internal and external -
of intermodal freight transport and compare them with
the all-road alternative on selected European corridors
(RECORDIT).
5.1
MURE (Mesures d'Utilisation Rationnelle de l'Energie)
MURE is a policy support tool developed by ISIS on behalf
of the EC to provide input to the formulation of national
and European policies in the area of Rational Use of
Energy (RUE). It includes a comprehensive and continuously
updated database on measures (i.e. legislative, regulatory,
technological, financial, etc.) adopted by Member States
to promote energy savings and environment friendly initiatives.
It covers all end-use sectors (residential, transport,
industry and tertiary). MURE further includes a simulation
model allowing to build RUE scenarios whereby the potential
impact of policy packages is evaluated both in physical
(energy demand) and monetary terms, based on assumptions
on the energy performance of technologies and their
market penetration rates. Policy scenarios are compared
to the BAU (Business As Usual) case. Scenarios produce
forecasts at 2020 of energy savings, pollutant emission
reductions and the private costs associated to the implementation
of the corresponding policy packages
MURE is extensively used by the Commission for the ex-ante
identification of RUE priorities as well as for the
ex-post evaluation of policy packages, in particular
through backcasting mechanisms. The EC has adopted MURE
as its primary policy tool for RUE evaluation and for
dissemination of RUE best practices. Policy scenarios
have been run in many areas, e.g. to assess the impact
on energy demand of the building codes, the potential
penetration of Best Available Technologies in the industrial
sector, in the health sector, etc.
Results have provided direct input to a number of official
policy positions of the EC, including the recent Green
Paper on the Security of Energy Supply, the Action Plan
on Rational Use of Energy, and the so-called Building
Directive.
5.2
RECORDIT (Real Cost Reduction of Door-to-door Intermodal
Transport)
RECORDIT is a Decision Support System developed by ISIS
in the framework of an EC funded research project. It
is based on a detailed accounting framework allowing
to calculate the real costs of intermodal transport
along European corridors. Costs include both internal
costs for the production of the transport service (personnel,
administrative, fuel and other consumption, use of terminals,
insurance, etc.) and external costs generated by the
movement of goods (air pollution, noise, accidents,
congestion, global warming, etc.). The DSS allows to
simulate the impact of policies and actions on such
costs, and therefore on the competitivity of the intermodal
operators, especially when compared to the all-road
solutions, which currently prevail in the European market.
The RECORDIT accounting framework is highly detailed,
thereby allowing to build policy scenarios of all kinds,
based e.g. on the optimisation of load factors, on the
interoperability of railway networks across Europe,
on the introduction of new technological standards for
vehicles etc.
For the calculation of external costs, RECORDIT has
designed and implemented an innovative procedure, which
allows to produce estimates of these values with a limited
set of basic input data.
RECORDIT is currently being used by the EC to prepare
the forthcoming Framework Directive on transport pricing,
based on the systematic and consistent application of
the so-called "users pay principle", and for
which a reliable estimate of the real costs of transport
is therefore essential.
6
Wide Range Cultural Prescriptions - Reengineering a
Positive Growth of the Web
The very fast growth of all E-activities (E-all) prompts
attempts to: record, analyse, reason out, forecast.
The goal is: planning best use of Web and its impacts
on all sectors and also reaping advantages as a consequence
of increasing demand unleashed by a widespread diffusion
of ICT literacy and higher level professional performances.
A more rational growth of E-all should be based on a
more positive planning of Web growth. This should not
rely just on technological progress, which is continuous
and hardly predictable, but on establishing structures,
relationships, rewards, protocols, milestones - organised
in positive self-replicating patterns.
A qualitative preliminary description may feature:
- cell like structure (reminiscent of biology and of
Quality Circles)
- communication channels to explain/motivate
- rewards for success in preferred directions
- re-engineering of economic relationships
- theoretical elaboration.
6.1
Levels of social ICT learning
Society needs ICT learning at many levels: from the
basics of end users buying and getting information,
to merchants offering wares and services, organisations
re-engineering logistics, experts planning, designing,
implementing, running networks. Growth of low levels
creates a ground from which high performers proceed
to high competence levels.
A first step is: define functional profiles, contents,
task, curricula. ICT literacy is not a single proficiency,
but a range of culture and skills. The ECDL (European
Computer Driving Licence), a standard of knowledge/skills
accepted in all of Europe, is taught and learnt with
profit. More elaborate skills are required for high
level jobs.
6.2
Interactive quality control of E-learning
To achieve success, the quality of teaching and learning
has to be controlled interactively. Reprogramming schools
and creating new efficient ones is expensive. E-learning
boosts efficiency and minimises cost. We describe here
an organisation of interactive distributed tutoring.
A path is proposed leading to competence and good jobs
even at low initial levels. Reaching higher levels entails
personal growth and prestige and also exploits newly
acquired skills to offer tuition to others. The process
of knowledge diffusion is controlled on line by the
original teachers.
6.3
An incentive-motivated ladder structure of learning/teaching
Motivation towards learning is essential. These enabling
factors are vital:
- in the beginning tuition is not free (to avoid playing
down value)
- guarantee high quality teaching by fame of sponsors
and teachers and by the offer of paid jobs in subsequent
stages
- boost status by offering prestigious diplomas, the
quality of which will be increasingly recognised by
government, companies and the public.
Five
levels are identified:
LEVEL |
Financial
arrangement |
Skills
acquired |
| Basic |
Modest
tuition fee |
ICT
literacy at ECDL level; E-shopping |
| Advanced |
Modest
tuition fee |
Programming,
graphics, Web abilities; E-commerce buy/sell performance |
| Junior
trainer |
Reduced
tuition fee and up to free course |
E-marketing,
E-publishing, basic Web sites design, security;
tutoring to basic level |
| Senior
trainer |
Honorary
paid as discounts on H/W and S/W |
Web
master level, Web sites and portals design, organisation
of E-management, secure servers; tutoring to advanced
level |
| Professional |
Salary
or honorary |
Planning,
design, running, maintenance; access to manufacturers
courses in advanced S/W (e.g: Microsoft, Oracle) |
6.4
Sponsors
The endeavour described above is a prerequisite to the
continued success of E-commerce and of the E-economy
in general - hence to high level jobs creation. It will
be partly self-sustaining, but it would be reasonable
for local and central governments to participate with
subsidies.
Other obvious sponsors are:
- producers of H/W and S/W
- companies active in the ICT sector
- producers of durable goods, retailers, service companies
aiming at growing revenues from E-commerce
- Internet providers
- media
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